Portfolio
Yunus Kokott
Sales. Marketing. Tech.
Technical craftsmanship and strategic growth in one person.
B2B & B2C Marketing & Sales Enthusiast.
Sales. Marketing. Tech.
Technical craftsmanship and strategic growth in one person.
B2B & B2C Marketing & Sales Enthusiast.
B2B
Expertise
Humans
Focus
Sales
Passion
From concept to launch: a productivity app I built and shipped myself at 16.
Read the Magazine article →Diamond Leads: A program I built to find the right B2B customers. With AI tools like OpenClaw and the Gemini API, most of the research now runs on its own.
Read the LinkedIn post →Grew a YouTube channel to over 100,000 subscribers through SEO and content strategy, followed by a successful exit.
AS Concepts GmbH, Cologne
Supported Companies:
SOE, Dortmund
Autohaus Luxx, Bochum
Building a foundation in client relations, needs analysis, and after-sales service.
Salespeople have a reputation for selling themselves best of all. So instead of adjectives, here are screenshots from the internal reporting. Two roles, each measured directly against the team.
SOE Dortmund · 08/24 to 01/25
€34,250
largest single deal
My first sales job, straight out of school. In the site's daily new-business ranking for Dortmund I regularly placed first to third. Here are four extracts from the team reporting.
Month 1 · January 2025
Mid-field
against the team
Moving into B2B sales, a field I hadn't worked in before, as the youngest member of the team with the least experience. After month one I ranked 3rd out of 6.
Month 2 · February 2025
25 → 53
results · 1st in the team
In month two I more than doubled my own output and moved to the top. 53 appointments across two projects, Joboo (49) and SD Worx (4), out of 162 for the entire team.
Names of colleagues and clients are redacted in the screenshots. Sources: internal team reporting at SOE (2024) and AS Concepts GmbH (January/February 2025).
Scroll the chart sideways →
Four websites from my time in sales, every one of them entirely my own work: concept, design, code and SEO. They were never built for their own sake, but because the projects I sold and managed needed a page that sells by itself.
BKN GmbH & Co. KG · Client from my own acquisition
Landing page for the Innovationstag 2026 in Drensteinfurt: agenda, eight speaker profiles and free registration on a single page. Built for healthcare professionals, calm in structure, with sign-up as the one clear goal.
Open website →AS Concepts GmbH · Trade fair appointment setting
Funnel for appointment setting at B2B trade fairs: hard numbers on trade fair efficiency, a four-step process and the free potential check as the conversion goal. Structure and copy came straight out of my own sales calls.
Open website →AS Concepts GmbH · B2B company data
Website for verified B2B company data, with a free trial list, testimonials, FAQ and a guide blog. SEO was as much part of the job as the front end: site structure, keywords and content strategy.
Open website →AS Concepts GmbH · Recruitment services
Web presence for the recruitment arm: three service packages, the four-stage hiring process and short paths to contact. Deliberately reduced, so that sending an enquiry stays the most obvious next step.
Open website →Fachhochschule Dortmund
Start: Sept 2025
Goethe Schule Bochum
2018 to 2024
Core Focus
Languages
Skillshop: Search, Display & Analytics
zdi-Netzwerk MINT.Bochum
Google Digital Garage: Strategy & SEO
Zero to Mastery: Mobile App Dev
Data Analysis & Visualisation
120,860
Subscribers
2.7M
Views / 28 days
13,526
Watch time (hrs)
01
TikTok was new back then and controversial in Germany: many people refused to install the app over privacy concerns or dismissed it as entertainment for kids. At the same time, German YouTuber Rezo was posting videos there regularly. At 13, I saw a demand nobody was serving.
02
I saved Rezo's TikToks and published them on YouTube, for exactly the audience that didn't want the app but did want the content. Titles, thumbnails and upload rhythm were consistently built around search and the recommendation algorithm.
03
All of this happened before YouTube Shorts even existed, so short-form content had virtually no competition on the platform. The channel grew past 100,000 subscribers.
04
The channel couldn't be monetised: there was no ad model for short-form content at the time, and the content wasn't mine. Selling was the cleanest way out, and the channel was sold successfully.
What I took away
Spot demand before the market does, serve it fast and judge soberly when an asset has run its course and selling beats holding on.
Information according to Section 5 of the German Telemedia Act (TMG):
Yunus Kokott
In der Provitze 3
44809 Bochum
Germany
Contact:
E-Mail: info@yunus-kokott.de
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